Data-Driven Insights to Empower Your Business
The overarching mission of the Gx research team is to supply insightful data analysis that helps organisations achieve success. Our research is designed to assist organisations evaluate products, consumers and markets, thereby increasing business decision-making speed, efficiency and effectiveness. The research Gx provides helps answer the critical questions that business decision-makers face in the constantly-shifting prepaid and emerging payments industry.
Gx Research Reports
These research reports are published on a bi-monthly basis and are useful for anyone in the industry. They evaluate expansion into new markets, including market forecasts, market sizing, barriers to entry and a map of the future of the industry. These reports come in two forms. They may be granular studies of an emerging payment application in one country or as assessment of an application, and any sub-components of this application, across multiple geographies (e.g. Pan-European, Pan-Asian, EMEA, MENA or Pan-American).
These reports seek to answer the critical business questions that organisations have, such as what the opportunity is in a specific payment application, where the opportunities are more generally and who are the market leaders and emerging players making waves in the industry.
Gx iQ reports are published on a bi-monthly basis, shortly after each research report and the presentation by Gx’s analyst of the findings to Gx Intelligence members. They offer relevant commentary, opinion and insight into the practical implications of the research report from leading stakeholders across the prepaid and emerging payments industry.
Gx Customised Research
Gx can be commissioned for customised research projects. Recent projects have included major consumer studies of gift cards in France, Canada and South Africa, Pan-European Market Assessments of Consumer Gifting and Corporate Incentives across nine European markets and a major study on sales promotion opportunities in the UK. Firms utilise this service because our experience provides an unmatched contextual knowledge in prepaid and emerging payments.
Gx Research Library
Members have password-protected access to the Gx Research Library. The library includes proprietary and publically available documents dealing with the prepaid and emerging payments industry. The documents contained in the library are accessed by members using a keyword-driven search engine facility. Alternatively, our analysts are able to use their experience in the library to create slide-decks that provide summaries of the information available. Currently there are over 400 documents in the Gx library. They are segmented into 36 categories and updated on a weekly basis. Each document is categorized, tagged and given an executive summary that explains what topics are included within it.